Posted by mike 
Category: The last few weeks I’ve been teaching myself to use Adobe Premier whilst testing out some trailer concepts and ideas at the same time.
Showing the results to the rest of the Eikon team provides useful feedback and also my wife has been a great help with some constructive criticism and ideas on what direction to take it in, but by far the best feedback I’ve had so far has come from Dave, a guy I work with.
He’s very much a creature of the visual medium, he loves movies (has *the* biggest DVD collection on the planet) and even dabbles in directing his own stuff on occasions. The fact that he’s an avid gamer doesn’t hurt any either.
It’s not so much about what he says but his reactions as he’s watching as Dave very much wears his heart on his sleeve when it comes to trailer appreciation (or not).
From one watch through I can tell what visual cues had the desired effect, what visual / music combos worked and what parts didn’t work so well and where perhaps I may need to tighten up the pacing somewhat.
His only verbal reactions are “whoops” and cries of “awesome” but its where he “whoops” and “awesomes” (and just as importantly where he doesn’t) that is able to tell me so much.
Fortunately he doesn’t read this blog, I suspect that if he knew what close attention I paid to his reactions in particular it would spoil the results of my regular screen testing.
